1. Pepperidge Farm Soft Bread: Pole vault mat
Advertising School: Miami Ad School
2. Nike Football
Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)
3. Wrigley’s Orbit Ice Mints: Fresh Breath
The installations were an instant motive
of interest for photographers, intriguing many tourists; becoming an
attraction of their own. Following the success and attention generated,
further installations are planned in various ski locations around
Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)
4. FedEx Kinko
Advertising agency: BBDO, New York, USA
5. Mondo Pasta: Boat
To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)
6. Bic Razor: Billboard
Advertising agency: Unkown
7. Pantene Anti-Breakage Shampoo
Advertising Agency: Grey Canada, Toronto
8. Rodenstock Eyewear: Giant Banana Peel
A sculpture made by the Berlin artist
Stefan von Essen which looks like a giant banana peel, was set in
various shopping malls. Wearing bifocal glasses by Rodenstock you can’t
overlook a slippery banana peel on the street. (Advertising Agency:
Serviceplan, München/Hamburg, Germany)
9. Anti-smoking: Big Smoke
A car, crushed by a 7-foot cigarette,
grabbed attention for National Non-Smoking Week and the British Columbia
Lung Association. The car was placed at the Vancouver Art Gallery and
used let people know that each year several thousand British Columbians
die from smoking-related causes, while only a few hundred die in car
accidents. (Credit: Smak, Vancouver)
10. Alliance Theatre: Pick
To promote the Alliance Theatre’s
production of Cuttin’ Up, a play about the culture of the
African-American barber shop, BBDO Agency created a guerilla campaign
based on a classic icon that figures prominently in the play – the afro
pick. (Advertising Agency: BBDO Atlanta, USA)
11. Terminix: Fries
Termites Eat 24 hours a day. (Advertising Agency: Publicis Dallas, USA)
12. Lego: Crane
As building companies in Chile don`t
work on weekends, the guys at IDB-FCB decided to use the best located
cranes on one most influential places of Santiago city as an ambient for
Lego. The action consisted of hanging a giant fictitious Lego block
from a crane. (Advertising Agency: IDB-FCB, Chile)
13. Woodland: Climbing Shoes
“Climbing Shoes” (Advertising Agency: unknown)
14. Tennis Masters Cup: Racket
The fastest server generate over 560
Newtons. Enough force to propel a human skywards. Experience the best
tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China)
15. Rimmel Quick Dry Nail Polish: Fast
Advertising Agency: JWT London
16. Tibits Vegetarian Restaurant: Fork
Very, very fresh vegetarian food. (Advertising Agency: Wirz/BBDO Switzerland)
17. Nike Ball
Advertising Agency: unknown
18. McDonald’s: Massive McMuffin Breakfast
Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand)
19. Dulcolax: Toilet paper
Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)
20. Siemens Mixer
Advertising Agency: unknown
21. Havaianas: Flower Beds
In an effort to push Havaianas’
floral-print flip-flops, flower-bed installations were planted in
locations where they were sold. They also served to remind people of
Havaianas’ unique aesthetic of color, design, and the brand’s connection
to nature and the outdoors. (Advertising Agency: BBDO New York, USA)
22. Penline Stationary: Strong Tape
Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia
23. Gorge Grown Farmers Market
Advertising Agency: Owen Jones & Partners, Portland, OR, USA
24. Extremely Long Brush. Extremely Long Lashes
Advertising Agency: Saatchi & Saatchi Canada
25. Moserbaer: USB Truck
Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India)
26. McDonald’s: Pole
McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)
27. Zwilling Knives
To illustrate, that Zwilling produce
very sharp knives, a giant mock-up was placed on top of street lamp
posts to create an illusion that the knife can even slice through steel.
(Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)
28. Formula Toothcare: Toothpicks
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
29. Martor Solingen: Extremely Sharp
Advertising Agency: unknown
30. Smart: Giant Bike Lock & Shoehorn
Advertising Agency: BBDO, Toronto, Canada
0 komentar:
Posting Komentar